IndıumOS

Brand score

How strong is your brand?

Twelve questions across the ten pillars we use to build agency brands. You get a score out of 100, a result for each pillar and three next steps. Your answers stay in your browser.

  1. 1.You can name the suburbs you serve and the three agencies you compete with most.

    Market

  2. 2.You have written down why you do this work and what you will not do.

    Foundation

  3. 3.You can say in one sentence why a vendor should choose you over the agent down the road.

    Positioning

  4. 4.You have proof for your claims: results, reviews or numbers you can show.

    Positioning

  5. 5.Your colours, fonts and logo are the same on every board, card and post.

    Identity

  6. 6.You have tone rules: words you use and words you never use.

    Identity

  7. 7.Every vendor gets the same appraisal, campaign updates and after-sale contact.

    Experience

  8. 8.You have a written prospecting plan and a set rhythm for contacting your database.

    Go-to-market

  9. 9.Your brand standards, procedures and compliance documents are versioned and reviewed on a date.

    Governance

  10. 10.This week's listings, campaigns and posts all go out on brand.

    Activation

  11. 11.You track listings, sales, days on market and price against guide every month.

    Performance

  12. 12.Once a month you review the numbers and pick what to change next.

    Reporting & insight

0 of 12 answered. Your score appears when every question has an answer.